What could having “The Gurus’ Secret Weapon” from The Course Resource do for you and your career?Anyone who is on the speaking circuit knows that meetings and events are being cancelled, bookings are dropping and the competition is getting tougher out there. It’s harder and harder for promoters to get “butts in the seats.” And that’s why they need a known quantity – a sure thing.
- If you would like to be making more money as a professional speaker
- If you need something to differentiate yourself from everyone else out there
- If you are looking for additional (passive!) income
Then READ ON!
How I Became “The Gurus’ Secret Weapon”
Hi, I’m Barbara Grassey.
You may have heard my name whispered from one speaker to another. You might have seen someone recommend me on a private blog for speakers and marketers. Or maybe you have been to one of my invitation-only seminars on marketing and copywriting.
BUT PROBABLY NOT.
And I’m okay with that.
I’m a ghostwriter and not being recognized comes with the territory. My clients are successful speakers who are on the road, speaking to audiences all over the U.S., Canada and Europe. They are recognized experts in their fields. Me? I’m their Secret Weapon.
When it comes to creating materials for those speakers, I am the expert. In the past four years alone I have:
- Written over 40 full course manuals for top national speakers (yes, these are custom done, hand-tailored courses).
- Edited a nationally bestselling business book.
- Written countless e-books, both for commercial sale and promotional give-aways
- Consulted with top speakers, authors and internet marketers on how best to position themselves and their products
- Successfully coached private clients through the process of writing their own products
Why Hire a Writer?Many of those speakers could have written their courses themselves. They had the knowledge. They were pretty good at putting words together. What they didn’t have was TIME. You’re probably pretty busy, too. Putting together a course manual requires about six weeks of dedicated time – and that’s if you have material to work with! While many people would love to take a six-week break, and head off to a tropical island to write their book or course, that’s just not realistic. If it was, we’d all be doing it. (And yes, rum punches at the end of each work day.) For others, the thought of putting your butt in a chair and grinding out page after page (or worse, staring at a blank screen) is just not enticing. In fact, it can be downright overwhelming. After creating literally dozens of manuals and courses, I know that there is a point in every project where I can’t see the forest for the trees. I also know that if I keep plugging away, I will get through it. But for someone new to the game, it is way too easy to lose your way. As if that wasn’t frustrating enough…
Less than 5% of your buyers will implement your materialsOne of my clients asked me, “What exactly do you do?” I said, “I write manuals for the 10% of your buyers who actually read them. The client burst out laughing. Apparently, he and his team had been discussing whether or not ANYONE read the course materials. Here’s the truth: Fewer than 30% of the people who buy your educational materials will actually go through them. Half won’t even take them out of the shrink wrap. Less than 10% will read the manual or listen to the audios or DVDs. Less than 5% will implement what they learn. 1% – 3% will be successful because of those materials. Why would I tell you this?
Because I think those statistics SUCK.(No Barbara! How do you really feel?) I think people deserve material they can read and understand when they spend their hard-earned money on a product. I’ll tell you exactly what I told my client: “I write manuals for the 3% of your students who are going to implement what you tell them. My job is to give them everything they need to be successful. It’s up to them to implement it. But just because most people don’t implement, doesn’t mean we shortchange the ones who do.”
Here’s what I didn’t say:No one reads the manual because it is DRY, DULL and BORING! Manuals are known for being dry and stuffy and difficult to read. In fact, most manuals read like they were written in another language and translated into English by someone who isn’t a native English speaker. My manuals aren’t like other manuals. And I’m proud of that. I start with you. Your voice. Your expressions. Your sense of humor. Your commitment and dedication. My mission is make your physical product as compelling as you were in person.
NEWS FLASH: MEN AND WOMEN ARE DIFFERENT!Who knew? Me. Short story: (Unusual for me, usually they are long stories.) One of my writing students sent me her web page copy for her book. I knew she had been struggling with it and the copy she sent was pretty good. After I congratulated her, I said, “And tell your boyfriend he did a good job on it.” She laughed and called out to her boyfriend “She caught us!” How did I know? Men and women use different words, different types of examples. Most men use aggressive imagery – explosions, competitive analysis. Women tend to couch their ideas, making sure not to offend or to be too “braggy”. Men just blast it out there. This is something I have studied and analyzed. So when I work with a speaker, I am listening to the way they speak, their phrasing, their style. It’s sort of like being an impressionist, except I do impressions with words. So how do you make sure your message comes through and actually helps people? The truth is, you can’t make people take action. But you can make it easier for those willing to take action to do so. Your manual needs to be fast paced, easy to read, friendly, comfortable and, most of all, entertaining. No matter what topic you speak on, you know that you have to be entertaining or the audience is just not going to stay with you. Courses and books are the same way. What happens to people’s enthusiasm between the time they experience you live and sit down with your materials?
- Dream Stealers